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The Inside Scoop (in English)
Fred Lager (Author)
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Random House Usa Inc
· Paperback
The Inside Scoop (in English) - Fred Lager
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Synopsis "The Inside Scoop (in English)"
"Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review.A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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