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The Kikkoman Chronicles: A Global Company With a Japanese Soul (in English)
Ronald E. Yates (Author)
·
Mcgraw Hill Book Co
· Hardcover
The Kikkoman Chronicles: A Global Company With a Japanese Soul (in English) - Ronald E. Yates
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Synopsis "The Kikkoman Chronicles: A Global Company With a Japanese Soul (in English)"
Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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