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portada The Multimodal Analysis Of Television Commercials
Type
Physical Book
Author
Publisher
Format
Paperback
ISBN
8437091454
ISBN13
9788437091457
Categories

The Multimodal Analysis Of Television Commercials

Barry Pennock Speck (Author) · Universitat De Valencia · Paperback

The Multimodal Analysis Of Television Commercials - Varios Autores

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Origin: Colombia (Import costs included in the price)
It will be shipped from our warehouse between Thursday, May 23 and Tuesday, June 04.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "The Multimodal Analysis Of Television Commercials"

This book is the first of its kind entirely dedicated to the multimodal analysis of television commercials. A multimodal approach to TV ads, which integrate multiple semiotic modes, is not only useful but absolutely necessary if we are to fully grasp how they attempt to inform and persuade viewers. Nonetheless, it is no les

s certain that multimodal analysis should not be seen as and end in itself but as an e

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