Share
The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (Ecr) Strategies (in English)
Sami Finne; Hanna Sivonen (Author)
·
Kogan Page Ltd
· Hardcover
The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (Ecr) Strategies (in English) - Sami Finne; Hanna Sivonen
$ 44.73
$ 49.99
You save: $ 5.26
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, June 10 and
Tuesday, June 11.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "The Retail Value Chain: How to Gain Competitive Advantage Through Efficient Consumer Response (Ecr) Strategies (in English)"
The Retail Value Chain analyzes the changes in the retail industry such as internationalization and consolidation and looks at the strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand management, store operations, IT trends, loyalty programs, shopper information sharing and more.In addition to providing useful insights into why retail operates the way it does, The Retail Value Chain describes the key concepts of Efficient Consumer Response (ECR) and provides several illustrative cases to demonstrate the results. As such, it is essential reading for both retail practitioners and students of retail and channel marketing.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
