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The Rise of the Curator Class: Changing the way we Buy, Sell, and Make Everything (in English)
Steffon Davis (Author)
·
Praeger
· Hardcover
The Rise of the Curator Class: Changing the way we Buy, Sell, and Make Everything (in English) - Steffon Davis
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Synopsis "The Rise of the Curator Class: Changing the way we Buy, Sell, and Make Everything (in English)"
Pairing "big ideas" in marketing with the popular activity of content curation, The Rise of the Curator Class positions curation as a "humanization" movement that is restructuring the internet. * Describes the current state of content overload and how curation is solving it * Explains how curation changes the structure of the internet and economy as legions of consumers demand curated experiences to cut through the noise * Delivers a new toolkit for anyone-in marketing, advertising, sales, content creation, or product development-seeking to stay or become relevant in an increasingly curation-centric marketplace * Provides strategic advice to make passionate audience segments, the opposite of mass marketing, work for you-whether you're buying, selling, or creating
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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