Libros bestsellers hasta 50% dcto  Ver más

menu

0

My Account

  • argentina
  • chile
  • colombia
  • españa
  • méxico
  • perú
  • estados unidos
  • internacional
portada The Routledge Companion to Marketing Research (Routledge Companions in Marketing, Advertising and Communication) (in English)
Type
Physical Book
Publisher
Author
Language
English
Pages
632
Format
Paperback
ISBN13
9780367694319
Edition No.
1

The Routledge Companion to Marketing Research (Routledge Companions in Marketing, Advertising and Communication) (in English)

Len Tiu Wright (Editor), Luiz Moutinho (Editor), Merlin Stone (Editor), Richard P. Bagozzi (Editor) (Author) · Routledge · Paperback

The Routledge Companion to Marketing Research (Routledge Companions in Marketing, Advertising and Communication) (in English) - Len Tiu Wright (Editor), Luiz Moutinho (Editor), Merlin Stone (Editor), Richard P. Bagozzi (Editor)

New Book

$ 37.07

$ 52.95

You save: $ 15.89

30% discount
Envío gratis a todo Estados Unidos
  • Condition: New

Choose the list to add your product or create one New List

Go to My Wishlists
It will be shipped from our warehouse between Monday, June 03 and Wednesday, June 12.
You will receive it anywhere in United States between 1 and 3 business days after shipment.

Synopsis "The Routledge Companion to Marketing Research (Routledge Companions in Marketing, Advertising and Communication) (in English)"

This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human-computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.

Customers reviews

More customer reviews
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)
  • 0% (0)

Frequently Asked Questions about the Book

Is the book original?

All books in our catalog are Original.

In what language is the book written?

The book is written in English.

What is the format of this book?

The binding of this edition is Paperback.

Questions and Answers about the Book

Do you have a question about the book? Login to be able to add your own question.

Opinions about Bookdelivery

More customer reviews