Share
The Routledge Companion to Marketing Research (in English)
Wright, Len Tiu ; Moutinho, Luiz ; Stone, Merlin (Author)
·
Routledge
· Hardcover
The Routledge Companion to Marketing Research (in English) - Wright, Len Tiu ; Moutinho, Luiz ; Stone, Merlin
$ 224.00
$ 280.00
You save: $ 56.00
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Monday, July 01 and
Wednesday, July 10.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "The Routledge Companion to Marketing Research (in English)"
This single-volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading global specialists, this handbook covers many pioneering methods, such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human-computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this book is an essential tool for market researchers in academia and practice.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
✓ Producto agregado correctamente al carro, Ir a Pagar.
