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The Wine Wars: The Mondavi Affair, Globalisation and "Terroir" (in English)
O. TorrÈS (Author)
·
Palgrave Macmillan
· Hardcover
The Wine Wars: The Mondavi Affair, Globalisation and "Terroir" (in English) - O. TorrÈS
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Synopsis "The Wine Wars: The Mondavi Affair, Globalisation and "Terroir" (in English)"
This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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