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Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (in English)
Mark Anthony Camilleri
(Author)
·
Springer
· Paperback
Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (in English) - Camilleri, Mark Anthony
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Origin: United Kingdom
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Synopsis "Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (in English)"
Offers a comprehensive introduction to customer-centric travel marketing, tourism economics and the airline productExplains strategic and operations management in the travel and airline industriesExplores the emerging trends, including travel distribution, revenue management, etourism and interactive marketing, among other topics
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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