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Tweening the Girl: The Crystallization of the Tween Market (in English)
Natalie Coulter
(Author)
·
Peter Lang Inc., International Academic Publi
· Hardcover
Tweening the Girl: The Crystallization of the Tween Market (in English) - Mazzarella, Sharon R. ; Coulter, Natalie
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Synopsis "Tweening the Girl: The Crystallization of the Tween Market (in English)"
Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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