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Understanding Marketing (in English)
Mark A. P. Davies (Author)
·
Prentice Hall
· Libro de texto
Understanding Marketing (in English) - Mark A. P. Davies
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Origin: United Kingdom
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Synopsis "Understanding Marketing (in English)"
This is an extremely friendly and practical introduction to marketing - and it covers "all the bases."The book begins with an introductory chapter explaining he concept, philosophy, importance and basic techniques of marketing. It reviews the dynamic nature of marketing in a rapidly-changing society. Next, it introduces the most important aspects of marketing, starting with research, targeting, segmentation and positioning. Understand the differences between consumer and business-to-business markets. Next, consider each element of a modern integrated marketing plan, including pricing, advertising, sales promotion, PR, direct sales, and more. The book includes a full chapter on global marketing, and another on the special issues associated with marketing services.Anyone interested in the fundamentals of contemporary marketing.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Libro de texto.
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