Share
Visual Public Relations: Strategic Communication Beyond Text (Routledge new Directions in pr & Communication Research) (in English)
Simon Collister (Editor), Sarah Roberts-Bowman (Editor) (Author)
·
Routledge
· Paperback
Visual Public Relations: Strategic Communication Beyond Text (Routledge new Directions in pr & Communication Research) (in English) - Simon Collister (Editor), Sarah Roberts-Bowman (Editor)
$ 52.06
$ 54.95
You save: $ 2.89
Choose the list to add your product or create one New List
✓ Product added successfully to the Wishlist.
Go to My WishlistsIt will be shipped from our warehouse between
Thursday, June 20 and
Friday, June 21.
You will receive it anywhere in United States between 1 and 3 business days after shipment.
Synopsis "Visual Public Relations: Strategic Communication Beyond Text (Routledge new Directions in pr & Communication Research) (in English)"
This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sensory and physical elements factors play in shaping communication. Engaging with recent developments in critical and cultural theories, it outlines how non-textual and non-representational forces play a central role in the efficacy and reception of public relations.Challenging the dominant accounts of public relations which center on the purely representational uses of text and imagery, the book critiques the suitability of accepted definitions of the field and highlights future directions for conceptualizing strategic communication within a multi-sensory environment. Drawing on the work of global researchers in public relations, visual culture and communication, design and cultural theory, it brings a welcome inter-disciplinary approach which pushes the boundaries of public relations scholarship in a global cultural context. This exciting analysis will be of great interest to public relations scholars, advanced students of strategic communication, as well as communication researchers from cultural, media and critical studies exploring PR as a socio-cultural phenomenon.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
✓ Producto agregado correctamente al carro, Ir a Pagar.
