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When Firms Change Direction (in English)
Anne Sigismund Huff; James Oran Huff; Pamela Barr (Author)
·
Oxford University Press
· Hardcover
When Firms Change Direction (in English) - Anne Sigismund Huff; James Oran Huff; Pamela Barr
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Synopsis "When Firms Change Direction (in English)"
Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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