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why women mean business,understanding the emergence of our next economic revolution (in English)
Avivah Wittenberg-Cox (Author)
·
john wiley & sons inc
· Hardcover
why women mean business,understanding the emergence of our next economic revolution (in English) - avivah wittenberg-cox
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Origin: United Kingdom
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Origin: Chile
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It will be shipped from our warehouse between
Tuesday, June 25 and
Thursday, July 04.
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Synopsis "why women mean business,understanding the emergence of our next economic revolution (in English)"
They make up much of the market and most of the talent pool. Reaching women consumers and developing female talent is essential for sustainable economic growth in the 21st century. Studies show that better gender balance in business means better bottom line results and greater resistance to economic crises.
So why are there still so few women in leadership roles in business? Why are companies struggling to respond to today’s female consumer? Why is there a persistent pay gap between men and women around the world?
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. Fully updated in paperback, the book shows why getting gender right matters – as much when the economy’s bust as when it’s booming. A must-read, packed with ideas from companies that have made it work, views from top business leaders and step-by-step guides to how we can all become gender bilingual.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Hardcover.
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