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Winning at Innovation: The A-To-F Model (in English)
Philip Kotler; Fernando Trías De Bes (Author)
·
Palgrave Macmillan
· Paperback
Winning at Innovation: The A-To-F Model (in English) - Philip Kotler; Fernando Trías De Bes
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Synopsis "Winning at Innovation: The A-To-F Model (in English)"
Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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