Book winning at innovation fernando trías de bes

Type

Physical Book

Author

fernando trías de bes

Pages

288

ISBN13

9780230343436

Synopsis "winning at innovation"

innovation is a priority for many organizations who want to grow and develop in the post-recession economies. companies need a systematic framework so innovation can occur at different levels of the organization. philip kotler and fernando trias de bes, two of the world ` s leading experts in marketing and innovation, together present a revolutionary model for innovation

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