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Women Who Brand: How Smart Women Promote Themselves and Get Ahead (in English)
Catherine Kaputa
(Author)
·
Nicholas Brealey Publishing
· Paperback
Women Who Brand: How Smart Women Promote Themselves and Get Ahead (in English) - Kaputa, Catherine
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Origin: United Kingdom
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Synopsis "Women Who Brand: How Smart Women Promote Themselves and Get Ahead (in English)"
"Kaputa turns conventional wisdom inside out ... women should take advantage of the unique characteristics of the female mindset. A brilliant read!" - Laura Ries, coauthor of The Origin of Brands Today self-branding is not an option - it's something women need to master. Often what's holding women back from career success is that we don't brand ourselves as well as men do. Women Who Brand is about what happens when women take charge of their personal brands and performance success. It's about what happens when women start thinking and acting more confidently, more creatively and more strategically about themselves and their abilities.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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