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Workers go Shopping in Argentina: The Rise of Popular Consumer Culture (in English)
Natalia Milanesio (Author)
·
University Of New Mexico Press
· Paperback
Workers go Shopping in Argentina: The Rise of Popular Consumer Culture (in English) - Natalia Milanesio
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Synopsis "Workers go Shopping in Argentina: The Rise of Popular Consumer Culture (in English)"
Winner of the Thomas McGann Award from the Rocky Mountain Council for Latin American Studies Combining theories from the anthropology of consumption, cultural studies, and gender studies with the methodologies of social, cultural, and oral histories, Natalia Milanesio shows the exceptional cultural and social visibility of low-income consumers in postwar Argentina along with their unprecedented economic and political influence. Her study reveals the scope of the remarkable transformations fueled by the new market by examining the language and aesthetics of advertisement, the rise of middle- and upper-class anxieties, and the profound changes in gender expectations.
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All books in our catalog are Original.
The book is written in English.
The binding of this edition is Paperback.
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